Media and Communication, B.A.
Program overview:
The Bachelor of Arts degree in Media and Communication at St. Francis College prepares innovative and inspired communicators to succeed in today’s fast-paced and constantly evolving media landscape. Students learn not only to adapt to changes in journalism, entertainment, and digital media, but also to become thoughtful creators and leaders who help shape the future of communication. As social media and emerging technologies continue to transform how stories are told, SFC remains committed to preparing students with the skills and insight needed to stay relevant and impactful in the 21st century.
Students in the Media and Communication program study both the theory and practice of communication while gaining hands-on experience in media production across radio, film, television, podcasting, and digital platforms. The curriculum emphasizes critical thinking, storytelling, collaboration, and creative problem-solving, allowing students to build a professional portfolio of original work throughout the program. Each student completes a capstone project in the medium of their choice, showcasing their creative and technical abilities.
Supporting the program’s focused, outcomes-driven curriculum is St. Francis College’s robust General Education Program, the cornerstone of the College’s mission to develop educated, well-rounded individuals prepared to contribute meaningfully to an increasingly diverse and interconnected world.
PROGRAM LEARNING OBJECTIVES
PROGRAM LEARNING OBJECTIVES
PLO 1: Employ theories and practices of classical and contemporary rhetoric across different forms of communication.
PLO 2: Analyze media across the realms of reading, writing, listening, and viewing through critical thinking and research skills.
PLO 3: Use performance practices for creative expression and/or to address substantive global and local issues.
PLO 4: Assess their own roles as global citizen in a media-saturated world, and the social responsibilities of these roles.
PLO 5: Create media projects using the tools and technologies of media production.
PROGRAM REQUIREMENTS
PROGRAM REQUIREMENTS
Code | Title | Credits |
| General Education Program |
|
| Understanding College (FS) | 1 |
| Writing and Presentation (WRI1 & OC1) | 6 |
| Mathematics (QR1) | 3-4 |
| Information Literacy, Media and Research (ITML) | 3 |
LWP-1000 | Introduction to Digital Humanities |
|
| Creative Voices Across Culture (HCE) | 6 |
FA-1402 | Orientation in Art |
|
| Science at Work (NPW) | 6-10 |
| Ethics, Reality, and Logic (PEM) | 6 |
| Individual and Societies (SEH) | 6 |
COM-2000 | Mass Communication |
|
COM-2015 | Mass Media and Society |
|
| Our World, Past and Present (WHG) | 6 |
| Personal Wellness (FH) | 2-3 |
| Religion and Culture (RS) | 3 |
| Media and Communication Major |
|
COM-1001 | Introduction to Media Production | 3 |
COM-2001 | Writing for Media | 3 |
| Select ONE of the following courses | 3 |
COM-2040 | Interpersonal Communication |
|
COM-3103 | Digital Media Cultures |
|
COM-2100 | Acting I: Voice and Movement | 3 |
COM-2111 | Language of Film | 3 |
COM-2300 | Media Research Methods | 3 |
COM-3101 | Gender, Race, & Class in Media | 3 |
COM-3200 | News Writing | 3 |
COM-4990 | Field Experience in Communication Arts | 3 |
| Select ONE of the following | 3 |
COM-4996 | Capstone Practicum |
|
COM-4998 | Capstone Seminar |
|
| COM Electives | 18 |
| General Electives | 24 |
| Total Hours | 120-126 |
CURRICULUM HIGHLIGHTS
CURRICULUM HIGHLIGHTS
Whether interested in attending film screenings, networking with industry leaders, joining the Communications Honor Society or completing an Improv Boot Camp, there is no shortage of fun and interesting activities to participate in as a Communication Arts student.
Qualified students seeking an additional academic challenge can participate in the St. Francis Honors Program, where students participate in a series of small, intensive seminars, trips, and other activities that lead towards a senior thesis.
The College is also home to 15 national honor societies and its own Duns Scotus Honors Society which recognizes students for their academic and community achievements.
CAREER OPPORTUNITIES
CAREER OPPORTUNITIES
🎬 Media Production
You will create, produce, and edit multimedia content for film, television, digital platforms, and online media organizations.
📰 Journalism & Media Writing
You will research, write, and report news stories, articles, and digital media content for newspapers, magazines, websites, and broadcast outlets.
📢 Public Relations & Corporate Communication
You will develop communication strategies, manage media relations, and help organizations maintain a positive public image.
💻 Digital Media & Social Media Management
You will create and manage digital content, monitor audience engagement, and develop social media strategies for organizations and brands.
🎯 Marketing & Advertising
You will design persuasive messages, assist in marketing campaigns, and help promote products, services, or organizations.
📊 Media Research & Analysis
You will analyze media trends, audience behavior, and communication patterns to help organizations better understand their audiences.
🎓 Graduate Study Opportunities
You will build a strong foundation for advanced study in communication, journalism, media studies, public relations, marketing, or related fields.