Fashion and Retail Management, Minor
Program overview
The Fashion and Retail Management Minor provides students with an introduction to the business, marketing, and operational aspects of the fashion and retail industries. Designed to complement a wide range of majors, the program combines creative industry knowledge with core business principles to help students understand how fashion products move from concept to consumer.
Students explore topics such as fashion marketing, retail management, consumer behavior, merchandising, and brand strategy. The curriculum emphasizes the relationship between creativity, market trends, and business decision-making within the fast-paced global fashion industry. Through interdisciplinary coursework, students gain insights into how retail organizations develop product strategies, manage supply chains, and engage customers.
The Fashion and Retail Management Minor prepares students to pursue careers in fashion, retail, and related industries while developing transferable skills in marketing, business strategy, and customer engagement.
PROGRAM LEARNING OBJECTIVES
PROGRAM LEARNING OBJECTIVES
PLO 1: Demonstrate an understanding of, and evaluate the appropriate use of management processes, concepts, and methodologies.
PLO 2: Examine professional ethics in light of legal, organizational, and societal responsibilities. Integrate ethical thinking into all aspects of decision making.
PLO 3: Discuss the significant influences of management in personal, organizational, and societal contexts while articulating the challenges and benefits of managing business activities in a global and diverse world.
PLO 4: Communicate effectively in written and oral form with a range of audiences to present ideas, decisions, and recommendations on business issues.
PROGRAM REQUIREMENTS
PROGRAM REQUIREMENTS
Code | Title | Credits |
BUS-1771 | Introduction to Fashion and Retail Management | 3 |
MKT-3316 | Fashion and Retail Merchandising | 3 |
| Select three of the following: | 9 |
BAN-3310 | Production and Operations Management |
|
BUS-2001 | Global Business |
|
BUS-4001 | Special Topics in Business (Fashion or Retail courses only) |
|
BUS-4990 | Internship in Business |
|
IT-3410 | E-Commerce Integration |
|
MKT-3777 | Introduction to Brand Management |
|
| Total Credits | 15 |
CURRICULUM HIGHLIGHTS
CURRICULUM HIGHLIGHTS
The Fashion and Retail Management Minor curriculum provides students with an understanding of the key business and creative processes that shape the fashion and retail industries. Students explore topics such as fashion marketing, merchandising, retail operations, and consumer behavior, gaining insight into how products are developed, promoted, and delivered to customers in competitive global markets.
The program emphasizes the connection between fashion trends and business strategy, helping students understand how brands build identity, engage consumers, and respond to changing market demands. Through applied learning and collaborative projects, students develop practical skills in trend analysis, merchandising strategies, and retail management while strengthening communication and strategic decision-making abilities relevant to the fashion and retail sectors.
CAREER OPPORTUNITIES
CAREER OPPORTUNITIES
👗 Fashion Merchandiser – You will plan product assortments, analyze trends, and develop strategies to present fashion products to consumers.
🛍 Retail Manager – You will oversee store operations, manage teams, and ensure a strong customer experience in retail environments.
📈 Fashion Marketing Specialist – You will develop marketing campaigns and branding strategies that promote fashion products and brands.
🧥 Buyer or Product Planner – You will select products for retail stores based on market trends and consumer demand.
📣 Brand or Social Media Coordinator – You will promote fashion brands through digital marketing, social media, and brand engagement strategies.
🌍 Fashion Industry Analyst – You will study market trends, consumer preferences, and industry developments to guide fashion businesses.