The Fashion and Retail Management Minor requires the completion of coursework that introduces students to the key principles and practices of the fashion and retail industries. The curriculum provides a foundation in areas such as retail management, merchandising, marketing, consumer behavior, and brand development.

Students explore how fashion products are developed, marketed, and distributed within competitive global markets. The program emphasizes strategic thinking, market analysis, and customer engagement while helping students understand the operational and managerial aspects of retail organizations.

Through coursework and applied learning experiences, students develop practical skills in merchandising strategies, trend analysis, and retail business operations. Successful completion of the required courses equips students with valuable knowledge that complements their primary field of study and prepares them for opportunities within the fashion and retail sectors.

PLO 1: Demonstrate an understanding of, and evaluate the appropriate use of management processes, concepts, and methodologies.
PLO 2: Examine professional ethics in light of legal, organizational, and societal responsibilities. Integrate ethical thinking into all aspects of decision making.
PLO 3: Discuss the significant influences of management in personal, organizational, and societal contexts while articulating the challenges and benefits of managing business activities in a global and diverse world.
PLO 4: Communicate effectively in written and oral form with a range of audiences to present ideas, decisions, and recommendations on business issues.

The Fashion and Retail Management Minor curriculum provides students with an understanding of the key business and creative processes that shape the fashion and retail industries. Students explore topics such as fashion marketing, merchandising, retail operations, and consumer behavior, gaining insight into how products are developed, promoted, and delivered to customers in competitive global markets.

The program emphasizes the connection between fashion trends and business strategy, helping students understand how brands build identity, engage consumers, and respond to changing market demands. Through applied learning and collaborative projects, students develop practical skills in trend analysis, merchandising strategies, and retail management while strengthening communication and strategic decision-making abilities relevant to the fashion and retail sectors.

👗 Fashion Merchandiser – You will plan product assortments, analyze trends, and develop strategies to present fashion products to consumers.

🛍 Retail Manager – You will oversee store operations, manage teams, and ensure a strong customer experience in retail environments.

📈 Fashion Marketing Specialist – You will develop marketing campaigns and branding strategies that promote fashion products and brands.

🧥 Buyer or Product Planner – You will select products for retail stores based on market trends and consumer demand.

📣 Brand or Social Media Coordinator – You will promote fashion brands through digital marketing, social media, and brand engagement strategies.

🌍 Fashion Industry Analyst – You will study market trends, consumer preferences, and industry developments to guide fashion businesses.