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Management (Concentration in Marketing), B.S.

Program Overview:

The Bachelor of Science in Management with a concentration in Marketing prepares students to develop innovative marketing strategies, build strong brands, and create meaningful customer experiences in today's competitive marketplace. Students gain a solid foundation in management, finance, economics, and business operations while developing expertise in consumer behavior, digital marketing, market research, advertising, and strategic communications. The curriculum combines analytical thinking, creativity, and practical business skills to prepare graduates for successful careers in marketing, sales, brand management, and related business fields.

PROGRAM LEARNING OBJECTIVES

PLO 1: Apply the appropriate business processes, concepts, and methodologies.
PLO 2: Organize data to apply analytical methodologies to solve qualitative and quantitative problems in business.
PLO 3: Communicate effectively in teams to complete projects and tasks.
PLO 4: Examine professional ethics considering legal, organizational, and societal responsibilities.
PLO 5: Outline Marketing Best Practices to Achieve Organizational Goals.

PROGRAM REQUIREMENTS

Code 

Title 

Credits 

  

General Education Requirements 

49 

FS 

Understanding College 

WRI1 

Writing 

OC1 

Presentation 

QR1 

Mathematics 

MAT-1105 

College Algebra 

  

DL 

Digital Literacy 

IT-1001 

Computer Tools 

  

ALC 

Arts and Literature across Cultures 

ENT-1777 

Design Thinking and Innovation 

  

  

Choose one ALC course 

  

NSS 

Natural Sciences 

EP 

Ethics and Philosophy 

SSS 

Social Sciences 

ECO-1201 

Principles of Macroeconomics 

  

ENT-1001 

Introduction to Entrepreneurship 

  

HGP 

Historical and Global Perspectives 

FH 

Personal Wellness 

HS-1001 

Health Issues 

  

RS 

Religion 

  

Major Requirements 

55 

ACC-1001 

Elementary Accounting I 

BAN-2301 

Spreadsheet Analytics 

BAN-3301 

Descriptive Analytics and Visualization 

BL-2101 

Business Law I 

BUS-1001 

Organization and Management 

BUS-2001 

Global Business 

BUS-4998 

Capstone Business Policies 

ECO-2202 

Principles of Microeconomics 

ECO-2306 

Money and Banking 

FIN-3301 

Principles of Finance 

HR-2204 

Human Resources Management 

IT-1103 

Computer-Based Information Systems 

IT-3301 

Project Management 

MKT-2201 

Introduction to Marketing 

PSC-2502 

Government and Business 

Marketing Concentration 

Select FOUR of the following courses: 

BUS/PHI 3342 Business Ethics; Any ENT course; MKT 2203 Introduction to Travel and Tourism; MKT 3304 Marketing Management; MKT 3307 Advertising and Sales Promotion; MKT 3309 The Sales Function; MKT 3315 Public Relations; MKT 3316 Merchandising; MKT 3330 International Marketing; MKT 3340 Direct Marketing; MKT 3370 Travel and Tourism Marketing; MKT 3440 Internet Marketing 

 

12 

  

Liberal Arts  

  

General Electives 

  

Total Credits 

122 

CURRICULUM HIGHLIGHTS

• Strong foundation in business administration, including management, finance, accounting, marketing, economics, and business law.
• Comprehensive marketing concentration with electives in digital marketing, advertising, public relations, international marketing, sales, merchandising, and travel & tourism marketing.
• Development of data analytics and business intelligence skills through spreadsheet analytics, descriptive analytics, and data visualization.
• Emphasis on entrepreneurship and innovation, including courses in Design Thinking and Introduction to Entrepreneurship.
• Global perspective through coursework in global business, macroeconomics, microeconomics, government and business, and historical/global studies.
• Practical technology training in computer tools, information systems, digital literacy, and project management.
• Strong communication preparation through college writing and professional presentation courses.
• Focus on ethical decision-making and leadership with business ethics, ethics and philosophy, and organizational management.
• Capstone experience in Business Policies, integrating knowledge to solve real-world business challenges.
• Well-rounded liberal arts education, including natural sciences, social sciences, arts and literature, religion, wellness, and general education courses to support critical thinking and communication.

CAREER OPPORTUNITIES

Graduates with a Bachelor of Science in Management are prepared for leadership and supervisory roles across a variety of industries, including business, healthcare, government, nonprofit organizations, manufacturing, retail, and technology.

Potential career opportunities include:

• Business Manager
• Operations Manager
• Project Coordinator/Project Manager
• Human Resources Specialist
• Human Resources Manager
• Management Analyst
• Operations Analyst
• Administrative Services Manager
• Sales Manager
• Customer Success Manager
• Retail Store Manager
• Training and Development Coordinator
• Supply Chain or Logistics Coordinator
• Entrepreneur/Small Business Owner
• Business Development Representative
• Office Manager
• Team Leader or Supervisor
• Nonprofit Program Manager
• Account Manager
• Management Consultant (entry-level)

Graduates are also well prepared to pursue advanced degrees such as an MBA, a Master's in Human Resource Management, Organizational Leadership, or related graduate programs, as well as professional certifications in project management, human resources, or business analysis.

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