Management (Concentration in Marketing), B.S.
Program Overview:
The Bachelor of Science in Management with a concentration in Marketing prepares students to develop innovative marketing strategies, build strong brands, and create meaningful customer experiences in today's competitive marketplace. Students gain a solid foundation in management, finance, economics, and business operations while developing expertise in consumer behavior, digital marketing, market research, advertising, and strategic communications. The curriculum combines analytical thinking, creativity, and practical business skills to prepare graduates for successful careers in marketing, sales, brand management, and related business fields.
PROGRAM LEARNING OBJECTIVES
PROGRAM LEARNING OBJECTIVES
PLO 1: Apply the appropriate business processes, concepts, and methodologies.
PLO 2: Organize data to apply analytical methodologies to solve qualitative and quantitative problems in business.
PLO 3: Communicate effectively in teams to complete projects and tasks.
PLO 4: Examine professional ethics considering legal, organizational, and societal responsibilities.
PLO 5: Outline Marketing Best Practices to Achieve Organizational Goals.
PROGRAM REQUIREMENTS
PROGRAM REQUIREMENTS
Code | Title | Credits |
| General Education Requirements | 49 |
FS | Understanding College | 1 |
WRI1 | Writing | 3 |
OC1 | Presentation | 3 |
QR1 | Mathematics | 4 |
MAT-1105 | College Algebra |
|
DL | Digital Literacy | 3 |
IT-1001 | Computer Tools |
|
ALC | Arts and Literature across Cultures | 6 |
ENT-1777 | Design Thinking and Innovation |
|
| Choose one ALC course |
|
NSS | Natural Sciences | 6 |
EP | Ethics and Philosophy | 6 |
SSS | Social Sciences | 6 |
ECO-1201 | Principles of Macroeconomics |
|
ENT-1001 | Introduction to Entrepreneurship |
|
HGP | Historical and Global Perspectives | 6 |
FH | Personal Wellness | 2 |
HS-1001 | Health Issues |
|
RS | Religion | 3 |
| Major Requirements | 55 |
ACC-1001 | Elementary Accounting I | 4 |
BAN-2301 | Spreadsheet Analytics | 3 |
BAN-3301 | Descriptive Analytics and Visualization | 3 |
BL-2101 | Business Law I | 3 |
BUS-1001 | Organization and Management | 3 |
BUS-2001 | Global Business | 3 |
BUS-4998 | Capstone Business Policies | 3 |
ECO-2202 | Principles of Microeconomics | 3 |
ECO-2306 | Money and Banking | 3 |
FIN-3301 | Principles of Finance | 3 |
HR-2204 | Human Resources Management | 3 |
IT-1103 | Computer-Based Information Systems | 3 |
IT-3301 | Project Management | 3 |
MKT-2201 | Introduction to Marketing | 3 |
PSC-2502 | Government and Business | 3 |
Marketing Concentration | Select FOUR of the following courses: BUS/PHI 3342 Business Ethics; Any ENT course; MKT 2203 Introduction to Travel and Tourism; MKT 3304 Marketing Management; MKT 3307 Advertising and Sales Promotion; MKT 3309 The Sales Function; MKT 3315 Public Relations; MKT 3316 Merchandising; MKT 3330 International Marketing; MKT 3340 Direct Marketing; MKT 3370 Travel and Tourism Marketing; MKT 3440 Internet Marketing
| 12 |
| Liberal Arts | 9 |
| General Electives | 6 |
| Total Credits | 122 |
CURRICULUM HIGHLIGHTS
CURRICULUM HIGHLIGHTS
• Strong foundation in business administration, including management, finance, accounting, marketing, economics, and business law.
• Comprehensive marketing concentration with electives in digital marketing, advertising, public relations, international marketing, sales, merchandising, and travel & tourism marketing.
• Development of data analytics and business intelligence skills through spreadsheet analytics, descriptive analytics, and data visualization.
• Emphasis on entrepreneurship and innovation, including courses in Design Thinking and Introduction to Entrepreneurship.
• Global perspective through coursework in global business, macroeconomics, microeconomics, government and business, and historical/global studies.
• Practical technology training in computer tools, information systems, digital literacy, and project management.
• Strong communication preparation through college writing and professional presentation courses.
• Focus on ethical decision-making and leadership with business ethics, ethics and philosophy, and organizational management.
• Capstone experience in Business Policies, integrating knowledge to solve real-world business challenges.
• Well-rounded liberal arts education, including natural sciences, social sciences, arts and literature, religion, wellness, and general education courses to support critical thinking and communication.
CAREER OPPORTUNITIES
CAREER OPPORTUNITIES
Graduates with a Bachelor of Science in Management are prepared for leadership and supervisory roles across a variety of industries, including business, healthcare, government, nonprofit organizations, manufacturing, retail, and technology.
Potential career opportunities include:
• Business Manager
• Operations Manager
• Project Coordinator/Project Manager
• Human Resources Specialist
• Human Resources Manager
• Management Analyst
• Operations Analyst
• Administrative Services Manager
• Sales Manager
• Customer Success Manager
• Retail Store Manager
• Training and Development Coordinator
• Supply Chain or Logistics Coordinator
• Entrepreneur/Small Business Owner
• Business Development Representative
• Office Manager
• Team Leader or Supervisor
• Nonprofit Program Manager
• Account Manager
• Management Consultant (entry-level)
Graduates are also well prepared to pursue advanced degrees such as an MBA, a Master's in Human Resource Management, Organizational Leadership, or related graduate programs, as well as professional certifications in project management, human resources, or business analysis.