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In the Spotlight
February 23, 2021

Enrollment Management Professional Earns Endorsement in the Field

WASHINGTON DC—Susan Weisman of St. Francis College in Brooklyn Heights, New York has earned the Strategic Enrollment Management Endorsement from the American Association of Collegiate Registrars and Admission Officers (AACRAO). Weisman serves as Registrar at St. Francis College.

Weisman is among an elite group of only 44 individuals internationally and only the second person in the entire state of New York to earn this Endorsement. Weisman's name will soon appear in the national registry.

This Endorsement signifies that Weisman has developed skills in the field of strategic enrollment management to meet the current and future challenges in the industry. Proficiencies in a variety aspects of enrollment management have been achieved.

About the Graduate

Susan Lemma Weisman, who lives in New Jersey, is a dedicated college administrator, database expert with a track record of success, stability and progressive responsibility at St. Francis College (SFC). She is an expert with software applications and builds high-level interdepartmental relationships as part of SFC's enrollment management team. In addition to her support and coaching of colleagues, she regularly interacts with students by disseminating information in her professional role and in the classroom (when possible). Prior to joining St. Francis, she served as Associate Registrar at New York Medical College in Valhalla, NY. She earned her Master of Science degree from Stevens Institute of Technology and her Bachelor of Art degree from SUNY College at Buffalo.

About the Endorsement

AACRAO's Strategic Enrollment Management Endorsement Program (SEM-EP) provides a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. The endorsement is a unique credential in the field and provides assurance of a strong foundation and understanding of enrollment management functions in a higher education setting. This endorsement is an international acknowledgement of enrollment management professionalism.

About the Program

Through a series of educational experiences with defined learning outcomes, SEM-EP is an accepted structure that underscores a set of uniform activities guided by association and industry best practices and resources. Admission to the program is competitive.


AACRAO is a non-profit, voluntary, professional association of more than 11,000 higher education professionals representing approximately 2,600 institutions in more than 40 countries. Its commitment to the professional development of its members includes best practice guidance on admissions strategies to meet institutional diversity objectives, delivery of academic programs in innovative ways to meet the needs of a changing student body, and exemplary approaches to student retention and completion.

National Registry:

Contact: Dr. Christopher Tremblay ([email protected])

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