Management, Digital Marketing Concentration, M.S.
Program overview
Digital Marketing concentration prepares students to develop and execute effective marketing strategies in today’s fast-paced, digital-first marketplace. You will gain practical experience in digital campaign planning, social media marketing, content creation, branding, search engine optimization (SEO), and consumer engagement. By exploring consumer behavior, market trends, and data-driven marketing techniques, you’ll learn how to build strong brand presence, connect with target audiences, and create impactful campaigns that drive business growth and long-term customer relationships.
PROGRAM LEARNING OBJECTIVES
PROGRAM LEARNING OBJECTIVES
PLO 1: Demonstrate an understanding of, and evaluate the appropriate use of management processes, concepts, and methodologies.
PLO 2: Examine professional ethics considering legal, organizational, and societal responsibilities. Integrate ethical thinking into all aspects of decision making.
PLO 3: Discuss the significant influences of management in personal, organizational, and societal contexts while articulating the challenges and benefits of managing business activities in a global and diverse world.
PLO 4: Communicate effectively in written and oral form with a range of audiences to present ideas, decisions, and recommendations on business issues.
PLO 5: Apply core marketing terms, concepts, and processes. Explain how digital marketing creates value for customers while adding competitive advantage for organizations.
PROGRAM REQUIREMENTS
PROGRAM REQUIREMENTS
Code | Title | Credits |
ACC-6650 | Accounting for Managers | 3 |
BAN-6001 | Business Analytics for Managers | 3 |
FIN-6001 | Corporate Finance | 3 |
MGT-6001 | Organization and Strategy | 3 |
MKT-6001 | Marketing for Managers | 3 |
IT-6001 | Information Systems for Managers | 3 |
MGT-6998/MGT-6990 taken each semester can substitute for 6998 | Capstone Project | 3 |
MKT-6002 | Digital Marketing | 3 |
MKT-6003 | Digital Brand Marketing | 3 |
MKT-6317 | Consumer Behavior | 3 |
MKT-ELE | Special Topics in Digital Marketing | 3 |
Total Credits | 33 |
CURRICULUM HIGHLIGHTS
CURRICULUM HIGHLIGHTS
Featured Courses
Digital Marketing
Digital Brand Management
Consumer Behavior
Fundamentals of Project Management (serves as MKT elective)
CAREER OPPORTUNITIES
CAREER OPPORTUNITIES
🏢 Business Manager – You will oversee organizational operations, manage teams, and support strategic planning and decision-making.
📊 Operations Manager – You will coordinate business processes and improve efficiency across departments and organizational units.
📈 Business Analyst – You will analyze organizational performance and recommend strategies that enhance productivity and growth.
💼 Project Manager – You will plan, manage, and lead projects while coordinating teams, resources, and timelines.
🤝 Human Resources Manager – You will support workforce development, recruitment strategies, and organizational culture initiatives.
📣 Marketing Manager – You will develop and implement strategies that promote products, services, and brand growth.
🌍 Entrepreneur or Business Owner – You will launch and manage your own business ventures or innovative startups.