The Digital Marketing concentration focuses on strategy, branding, and consumer engagement in today’s digital-first marketplace. Students gain practical skills in creating campaigns, managing brand presence, and understanding consumer behavior to drive business growth.

What You’ll Gain

• Expertise in digital campaign design and management
• Insights into consumer behavior and online engagement
• Knowledge of digital brand strategy and positioning
• Practical tools for growing and managing a brand in competitive markets

Career Paths

Graduates of this concentration are prepared for roles such as:

• Digital Marketing Manager
• Brand Strategist
• Social Media Marketing Specialist
• Consumer Insights Analyst

Featured Courses

MKT 6002 – Digital Marketing

MKT 6003 – Digital Brand Management

MKT 6317 – Consumer Behavior

PM 6000 – Fundamentals of Project Management (serves as MKT elective)

For more detailed program requirements and course descriptions, please refer to the official academic catalogue.