Advertising & Public Relations, B.A.
Program overview
The Bachelor of Arts degree in Communication Arts at St. Francis College will empower innovative and inspired creators who not only adapt to the ever-changing media world around us, they aim to set the pace. With the speed of evolution of social media, in particular, SFC keeps its finger on the pulse of this evolution, adapting what it means to tell a story and remain relevant in the 21st century.
Students in the Communication Arts program study both the theory and practice of communications, as well as gain hands-on media production experience in radio, film, and TV. Students in the program have the opportunity to create a portfolio of creative work, which will include a capstone project in the media of the student’s choosing.
Underlying the focused, outcomes-driven curriculum is SFC’s robust General Education Program, which is the cornerstone of SFC and affirms its mission to graduate educated, well-rounded individuals who enter the workforce and work to change and culturally diversify the world.
PROGRAM REQUIREMENTS
PROGRAM REQUIREMENTS
General Education Program
Understanding College (FS)
Writing and Presentation (WRI1 & OC1)
Mathematics
Information Literacy, Media and Research (ITML)
Introduction to Digital Humanities
Creative Voices Across Culture (HCE)
Orientation in Art
Science at Work (NPW)
Ethics, Reality, and Logic (PEM)
Individual and Societies (SEH)
Mass Communication
Mass Media and Society
Our World, Past and Present (WHG)
Personal Wellness (FH)
Religion and Culture (RS)
Media and Communication Major
Introduction to Media Production
Writing for Media
Select ONE of the following courses:
Interpersonal Communication
Digital Media Cultures
Acting I: Voice and Movement
Language of Film
Media Research Methods
Gender, Race & Class in Media Pt. II
News Writing
Field Experience in Communication Arts
Select ONE of the following courses:
Capstone Practicum
Capstone Seminar
Advertising/Public Relations Concentration
Introduction to Advertising
Advertising and Society
Visual Design
Persuasion
Creative Advertising
Public Relations
COM Electives
General Electives
PROGRAM LEARNING OBJECTIVES
PROGRAM LEARNING OBJECTIVES
PLO 1: Employ theories and practices of classical and contemporary rhetoric across different forms of communication.
PLO 2: Analyze media across the realms of reading, writing, listening, and viewing through critical thinking and research skills.
PLO 3: Use performance practices for creative expression and/or to address substantive global and local issues.
PLO 4: Assess their own roles as global citizen in a media-saturated world, and the social responsibilities of these roles.
PLO 5: Create media projects using the tools and technologies of media production.
CURRICULUM HIGHLIGHTS
CURRICULUM HIGHLIGHTS
Whether interested in attending film screenings, networking with industry leaders, joining the Communications Honor Society or completing an Improv Boot Camp, there is no shortage of fun and interesting activities to participate in as a Communication Arts student.
Qualified students seeking an additional academic challenge can participate in the St. Francis Honors Program, where students participate in a series of small, intensive seminars, trips, and other activities that lead towards a senior thesis.
The College is also home to 15 national honor societies and its own Duns Scotus Honors Society which recognizes students for their academic and community achievements.
CAREER OPPORTUNITIES
CAREER OPPORTUNITIES
📢 Advertising & Brand Strategy
You will develop creative advertising campaigns, craft brand messaging, and design promotional strategies that help organizations reach and influence target audiences.
📰 Public Relations & Media Relations
You will manage public communication, write press materials, coordinate media outreach, and help organizations maintain a positive public image.
💻 Digital Marketing & Social Media
You will create and manage digital marketing campaigns, produce social media content, and analyze audience engagement across online platforms.
🎯 Marketing & Strategic Communication
You will help organizations develop communication strategies that support marketing goals, brand growth, and customer engagement.
🏢 Corporate Communication & Nonprofit Outreach
You will develop internal and external communication materials that support organizations, businesses, and nonprofit initiatives.
🚀 Entrepreneurial & Media Opportunities
You will apply your advertising and communication skills in freelance work, consulting, or entrepreneurial ventures, while also preparing for graduate study in communication, marketing, or public relations.